review gets racy

Hot to trot! It's the one time of the year when I feel tall, when jockey's take center stage on the race-track and Melbourne retailers get themselves into a Spring Racing frenzy!

This week I worked with an old colleague to create a Spring Racing installation for Review at Chadstone Shopping Centre in Melbourne.

Inspired by a selection of Review's palette in dusk, champagne and cream, styled mannequins took to an oversized chess board with the knights taking key place.

The monochrome landing stage of black and white chess pieces allows the product to take out first and second prize at fashion on the field with accessories, racers and hats from Myer accentuating Review's race attire.

This installation is definately odds on favourite to turn heads this Spring Racing at Chadstone- without a doubt, the fashion capital.

send in the clowns

As I walked past Dotti's Chadstone store today I couldn't help but turn my head in time with the vintage clowns in their window.

Whilst my mind was taken back to Summer as a kid spending ridiculous amounts of pocket money to win a less than impressive prize worth substantially less than my clown expenditure, I couldn't help but gaze at the bright colourful circus theme that has taken over Dotti's window.

At risk of catching circus schizophrenia I wandered in store which looks like the circus had one corn-dog too many and threw up all over the walls however the window is a tightly packaged homage to all things circus.

The red clown noses are a cute touch on the mannequin styling, whilst the working clowns in the window create movement and bring back those childhood memories (or fears) of the annual Summer fete and THE CLOWNS!

I've seen the B&C grade store versions of this window and unfortunately it doesn't translate- 2d cut outs of props are far less impactful than the real 3d McCoy- sometimes less is more...red noses with a backdrop could've been enough in these stores to translate this A grade theme into a real circus treat.

I love this window, I love the circus and I'm off to practice my trapeze.

lovingly handcrafted in UggStralia...

This week was all about vintage wares gathered for the Ugg Shop's Flinders Street window update!

The brief was to highlight that Urban Ugg Co's Ugg Boots are made in Melbourne, Victoria unlike many other varieties of Ugg's.

I used a vintage Aussie flag as the backdrop to create a setting of a studio caught in a moment in time.

From the vintage office stool, to the old cutting plates and wooden lasts direct from the factory this window as an overall feel of vintage Aussie charm to speak true of the Urban Ugg Co's creation of their Ugg Boots.