Sunday, October 23, 2011

Review - Spring Racing @ Chadstone

I say it every year, but it's that time again, Spring Racing - and that means Review have centre stage at Chadstone Shopping Centre with their Spring Racing Installation.

The inspiration came from their Spring Racing campaign which featured model shots in front of beautiful flower arrangements, against hedges and under rose covered garden arches.

I re-created the garden arch used in their shoot with 100's of artificial flowers and rose-vines to end up with a stunning installation that allows people to walk past and smell the roses...well, plastic roses.

The installation will be at Chadstone Shopping Centre, Level 1, outside Myer for 2 weeks only.

Wednesday, October 12, 2011

Republic Clothing- KNOX & NORTHLAND

I was lucky enough to be a part of not one, but two new concept stores being opened by REPUBLIC. A staple brand in Myer's Menswear department, Republic have opened 2 new concept stores at both Knox and Northland Shopping Centres in Melbourne.

I was given the task to bring the stores alive with some creative visual merchandising including prop sourcing and styling, window styling and of course, commercial visual merchandising.

After scouring all of my special places to source some of the most masculine vintage wares I could find, below are the results from two fantastic stores!

The men (and women) are in for a treat when visiting these two new Republic stores!

REPUBLIC KNOX




REPUBLIC NORTHLAND