During the last 6 months of my previous position I found myself suffering from double-click anxiety disorder, caused from the emotional stress of shrinking excel columns due to dwindling budget numbers...As a VM not only was I suffering with stress of having to excel in excel, the challenge of creating cost-effective VM solutions had reared it's cheap and nasty head. Thankfully I was in a similar position to most of the VM world, so we would do what we had to do...take a shoe-string budget and get creative, now, more than ever.
With clever graphic design and a willing printer some of the most simple of ideas can translate into bravo display such as Hermes window on Collin's street where they've used the simple notion of black line illustration and silhouette's of regular peeps to recreate a library scene popped with hues of Hermes.
As effective as this window is, we need to remember it really only involves one thing and that is print and form. Who would've thought it could be this easy...and most importantly...cost effective.
As you cheaply wonder the streets like the VM hooker that you are have a think about the dollars spent on those windows that stand out- I guarantee they don't always cost what they're worth!
