Monday, May 21, 2012
Winter Catalogue TS & VIRTU
The great team at TS and myself worked hard to capture these great images of the beautiful Fiona and Melanie for the Virtu and TS14+ Winter Catalogue.
Thursday, May 17, 2012
Myer Windows - Review
MYER MELBOURNE - BOURKE STREET MALL.
Illustrator Megan Hess created some beautiful backdrops for Review's latest campaign. I was lucky enough to work with these illustrations to create windows for Review in Myer nationally. Be sure to see these windows in person to get the full Parisian experience with a soundtrack of 12 songs playing throughout the Mall as you walk by and view the windows.
Tuesday, March 27, 2012
Monday, January 23, 2012
The Ugg Shop - RED CAPE LANE
The Ugg Shop's window at QV went International with this travel inspired VM installation by www.thejeremytaylor.com
Sunday, October 23, 2011
Review - Spring Racing @ Chadstone
I say it every year, but it's that time again, Spring Racing - and that means Review have centre stage at Chadstone Shopping Centre with their Spring Racing Installation.
The inspiration came from their Spring Racing campaign which featured model shots in front of beautiful flower arrangements, against hedges and under rose covered garden arches.
I re-created the garden arch used in their shoot with 100's of artificial flowers and rose-vines to end up with a stunning installation that allows people to walk past and smell the roses...well, plastic roses.
The installation will be at Chadstone Shopping Centre, Level 1, outside Myer for 2 weeks only.
The inspiration came from their Spring Racing campaign which featured model shots in front of beautiful flower arrangements, against hedges and under rose covered garden arches.
I re-created the garden arch used in their shoot with 100's of artificial flowers and rose-vines to end up with a stunning installation that allows people to walk past and smell the roses...well, plastic roses.
The installation will be at Chadstone Shopping Centre, Level 1, outside Myer for 2 weeks only.
Wednesday, October 12, 2011
Republic Clothing- KNOX & NORTHLAND
I was lucky enough to be a part of not one, but two new concept stores being opened by REPUBLIC. A staple brand in Myer's Menswear department, Republic have opened 2 new concept stores at both Knox and Northland Shopping Centres in Melbourne.
I was given the task to bring the stores alive with some creative visual merchandising including prop sourcing and styling, window styling and of course, commercial visual merchandising.
After scouring all of my special places to source some of the most masculine vintage wares I could find, below are the results from two fantastic stores!
The men (and women) are in for a treat when visiting these two new Republic stores!
REPUBLIC KNOX
REPUBLIC NORTHLAND
I was given the task to bring the stores alive with some creative visual merchandising including prop sourcing and styling, window styling and of course, commercial visual merchandising.
After scouring all of my special places to source some of the most masculine vintage wares I could find, below are the results from two fantastic stores!
The men (and women) are in for a treat when visiting these two new Republic stores!
REPUBLIC KNOX
REPUBLIC NORTHLAND
Tuesday, September 13, 2011
back in business
The last 12 months have been busy with my blog being neglected for some time...however...be sure to stay tuned with some exciting new things about to come.
Make sure you check out the new Ugg Shop at QV Melbourne with an amazing 'shoe last' installation that I did for the opening window.
Make sure you check out the new Ugg Shop at QV Melbourne with an amazing 'shoe last' installation that I did for the opening window.
Friday, October 29, 2010
review gets racy
Hot to trot! It's the one time of the year when I feel tall, when jockey's take center stage on the race-track and Melbourne retailers get themselves into a Spring Racing frenzy!
This week I worked with an old colleague to create a Spring Racing installation for Review at Chadstone Shopping Centre in Melbourne.
Inspired by a selection of Review's palette in dusk, champagne and cream, styled mannequins took to an oversized chess board with the knights taking key place.
The monochrome landing stage of black and white chess pieces allows the product to take out first and second prize at fashion on the field with accessories, racers and hats from Myer accentuating Review's race attire.
This installation is definately odds on favourite to turn heads this Spring Racing at Chadstone- without a doubt, the fashion capital.
This week I worked with an old colleague to create a Spring Racing installation for Review at Chadstone Shopping Centre in Melbourne.
Inspired by a selection of Review's palette in dusk, champagne and cream, styled mannequins took to an oversized chess board with the knights taking key place.
The monochrome landing stage of black and white chess pieces allows the product to take out first and second prize at fashion on the field with accessories, racers and hats from Myer accentuating Review's race attire.
This installation is definately odds on favourite to turn heads this Spring Racing at Chadstone- without a doubt, the fashion capital.
Thursday, October 28, 2010
send in the clowns
As I walked past Dotti's Chadstone store today I couldn't help but turn my head in time with the vintage clowns in their window.
Whilst my mind was taken back to Summer as a kid spending ridiculous amounts of pocket money to win a less than impressive prize worth substantially less than my clown expenditure, I couldn't help but gaze at the bright colourful circus theme that has taken over Dotti's window.
At risk of catching circus schizophrenia I wandered in store which looks like the circus had one corn-dog too many and threw up all over the walls however the window is a tightly packaged homage to all things circus.
The red clown noses are a cute touch on the mannequin styling, whilst the working clowns in the window create movement and bring back those childhood memories (or fears) of the annual Summer fete and THE CLOWNS!
I've seen the B&C grade store versions of this window and unfortunately it doesn't translate- 2d cut outs of props are far less impactful than the real 3d McCoy- sometimes less is more...red noses with a backdrop could've been enough in these stores to translate this A grade theme into a real circus treat.
I love this window, I love the circus and I'm off to practice my trapeze.
Whilst my mind was taken back to Summer as a kid spending ridiculous amounts of pocket money to win a less than impressive prize worth substantially less than my clown expenditure, I couldn't help but gaze at the bright colourful circus theme that has taken over Dotti's window.
At risk of catching circus schizophrenia I wandered in store which looks like the circus had one corn-dog too many and threw up all over the walls however the window is a tightly packaged homage to all things circus.
The red clown noses are a cute touch on the mannequin styling, whilst the working clowns in the window create movement and bring back those childhood memories (or fears) of the annual Summer fete and THE CLOWNS!
I've seen the B&C grade store versions of this window and unfortunately it doesn't translate- 2d cut outs of props are far less impactful than the real 3d McCoy- sometimes less is more...red noses with a backdrop could've been enough in these stores to translate this A grade theme into a real circus treat.
I love this window, I love the circus and I'm off to practice my trapeze.
Saturday, October 16, 2010
lovingly handcrafted in UggStralia...
This week was all about vintage wares gathered for the Ugg Shop's Flinders Street window update!
The brief was to highlight that Urban Ugg Co's Ugg Boots are made in Melbourne, Victoria unlike many other varieties of Ugg's.
I used a vintage Aussie flag as the backdrop to create a setting of a studio caught in a moment in time.
From the vintage office stool, to the old cutting plates and wooden lasts direct from the factory this window as an overall feel of vintage Aussie charm to speak true of the Urban Ugg Co's creation of their Ugg Boots.
The brief was to highlight that Urban Ugg Co's Ugg Boots are made in Melbourne, Victoria unlike many other varieties of Ugg's.
I used a vintage Aussie flag as the backdrop to create a setting of a studio caught in a moment in time.
From the vintage office stool, to the old cutting plates and wooden lasts direct from the factory this window as an overall feel of vintage Aussie charm to speak true of the Urban Ugg Co's creation of their Ugg Boots.
Sunday, September 19, 2010
david downton @ chadstone
If you haven't made the trip to Chadvegas to see Chadstone's tribute to fashion illustrator David Downton yet, get on the M1 and put the pedal to the metal...
Chadvegas retailers were invited to participate in a 'Art in Fashion' window installation competition where the brief was to create a window display using an illustration of some description that showed their product or range development.
Whilst it is sometimes difficult for the giant retailers to get involved and put their people power into creating something specifically for one store, full props to Portmans, Jacqui E and Mimco who pulled off my fave windows of the DD tour.
I do have to make mention of Ted Bakers fun animated window- that wasn't a part of the DD parade, however was very cute, kitche and colourful! I go crazy for any kind of animation or movement in a window display.
It was great to see some little (I use this word lightly, afterall they are paying Chadstone rent!) independents get involved however for me, none of them really ticked the box of amazing VM.
Chaddy certainly know how to turn on the class when putting together a marquee or centre display, and that, they did to showcase some of DD's art and information in the main DD info centre.
Chadvegas retailers were invited to participate in a 'Art in Fashion' window installation competition where the brief was to create a window display using an illustration of some description that showed their product or range development.
Whilst it is sometimes difficult for the giant retailers to get involved and put their people power into creating something specifically for one store, full props to Portmans, Jacqui E and Mimco who pulled off my fave windows of the DD tour.
I do have to make mention of Ted Bakers fun animated window- that wasn't a part of the DD parade, however was very cute, kitche and colourful! I go crazy for any kind of animation or movement in a window display.
It was great to see some little (I use this word lightly, afterall they are paying Chadstone rent!) independents get involved however for me, none of them really ticked the box of amazing VM.
Chaddy certainly know how to turn on the class when putting together a marquee or centre display, and that, they did to showcase some of DD's art and information in the main DD info centre.
Tuesday, September 14, 2010
sunken float
On a recent road trip towards Mornington Peninsula I came across this fab location featuring from what I can tell...an old horse float, split in two, rusted and sunken into the ground.
I did think about getting out my shovel to dig for the remains of the horse but thought it may look a little strange to the family playing on the playground near by!
The sun created such amazing shadows and colours shining through the windows of the float with the stripped trees in the background setting a beautiful scene!
I did think about getting out my shovel to dig for the remains of the horse but thought it may look a little strange to the family playing on the playground near by!
The sun created such amazing shadows and colours shining through the windows of the float with the stripped trees in the background setting a beautiful scene!
Sunday, September 12, 2010
topple me topshop
Topshop has topped itself again and already in Oxford St, UK with a revamp to raise the bar of their UK flagship to meet the store experience of their newly opened New York store.
For anyone heading to the UK, TopShop is a must do on the 'to do' list as it is a tourist site within itself for anybody who can appreciate an amazing retail experience, and let's face it, most of us can!
I'll let the photos speak for themselves, but the make-over has completely blown my mind- it's great to see how the space looks before the millions of customers enter the doors!
For anyone heading to the UK, TopShop is a must do on the 'to do' list as it is a tourist site within itself for anybody who can appreciate an amazing retail experience, and let's face it, most of us can!
I'll let the photos speak for themselves, but the make-over has completely blown my mind- it's great to see how the space looks before the millions of customers enter the doors!
Saturday, September 11, 2010
old jetty charm
i'm in love with this location that I found way out west of Melbourne...the old jetty's have such charm and would be the ideal backdrop to contrast with a high-fashion shoot! where is it? now that I can't tell...
Thursday, September 9, 2010
the exquisite palette 2010
After some technical difficulty- I'm back, and this time with some local window flavour!
St Luke Artists Colourmen in Smith Street, Collingwood have just wound up their 2010 exhibition 'The Exquisite Palette'. Over 100 artists created artworks out of the somewhat kitsch and arguably outdated, wooden palette.
But it was with this canvas that some genius made it's way on display in and around the store including the front window of St Luke.
I am still mad for an interactive window that features installations, competitions or even live art and this exhibition was just brilliant. I somewhat looked like a bohemian artist stalker as I stood in front of the window for at least 20 minutes staring down each palette as I tried to find a favourite.
Now, I'm no good with a pencil and paper- if you ever play Pictionary with me you'll see my frustration first hand, but I can and do appreciate such amazing quality and work.
If you missed this exhibition for this year- don't worry, it will be back in 2011 as it is an annual fixture on St Luke's calendar- and they're keeping a select range of the 200+ entries in the window for a few weeks to come.
Pop on down to Collingwood in the midst of AFL final season (if you dare) and check out something other than a Collingwood AFL poster in a window at St Lukes Artists Colourmen.
St Luke Artists Colourmen in Smith Street, Collingwood have just wound up their 2010 exhibition 'The Exquisite Palette'. Over 100 artists created artworks out of the somewhat kitsch and arguably outdated, wooden palette.
But it was with this canvas that some genius made it's way on display in and around the store including the front window of St Luke.
I am still mad for an interactive window that features installations, competitions or even live art and this exhibition was just brilliant. I somewhat looked like a bohemian artist stalker as I stood in front of the window for at least 20 minutes staring down each palette as I tried to find a favourite.
Now, I'm no good with a pencil and paper- if you ever play Pictionary with me you'll see my frustration first hand, but I can and do appreciate such amazing quality and work.
If you missed this exhibition for this year- don't worry, it will be back in 2011 as it is an annual fixture on St Luke's calendar- and they're keeping a select range of the 200+ entries in the window for a few weeks to come.
Pop on down to Collingwood in the midst of AFL final season (if you dare) and check out something other than a Collingwood AFL poster in a window at St Lukes Artists Colourmen.
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